I currently have paid reviews in various media. What should I do if paid reviews are not allowed under HCSA?
Paid reviews are currently not allowed, in accordance with the Explanatory Guidance to the PHMCAR (Paragraph 5.7.1.), which stipulates that licensees must not coerce or offer valuable consideration of any kind to induce patients, caregivers or members of the public to provide testimonials and/or endorsements.
Paid reviews will need to be removed as soon as possible as this is in breach of Regulation 14 of the HCS (Advertisement) Regulations.
Related questions
Why are paid reviews (including testimonials and endorsements) prohibited? Licensees are allowed to pay an authorised person to publish advertisements for the licensable healthcare service. Aren’t paid reviews similar in nature to other forms of advertisements?
Are unpaid reviews on the licensable services on third party blogs, social media platforms and websites allowed?
Are licensees allowed to have promotional packages through a referral programme (e.g. family/friends referral)?
What types of reviews (including testimonials and endorsements) are allowed?
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