The purpose of the enhanced advertisement controls is to ensure that:

i. consumers are not provided with false and/or misleading information;

ii. consumers are not enticed to use healthcare services which may not be necessary, and/or could pose safety risks to their health and wellbeing;

iii. consumers are not misled by healthcare service advertising into thinking that a person who uses the “Dr” title is a mainstream registered medical or dental practitioner; and

all non-licensed healthcare providers are liable to the same penalties as HCSAlicensed healthcare providers under the HCSA for healthcare service advertising contraventions.