5 questions
Advertising media
Do you consider Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) as push technology? These are processes of optimising online content to improve the quality and quantity of traffic to a website or web page from search engines. Such a process in itself does not seek to encourage consumption of a particular service.
Are flyers and mailers from nearby clinics allowed? Are we allowed to distribute leaflets containing only the factual details of the licensee’s licensable healthcare service?
Are we allowed to advertise services on online shopping platforms?
What are the approved media allowed for the advertising of the licensee’s licensable healthcare service?
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