8 questions
Reviews, testimonials and endorsements
Are we allowed to include testimonials or endorsement in our annual reports or programme booklets? These may be distributed to shareholders and/or patients who are not employees.
Are unpaid reviews on the licensable services on third party blogs, social media platforms and websites allowed?
I currently have paid reviews in various media. What should I do if paid reviews are not allowed under HCSA?
Are paid reviews allowed if the sponsorship is disclosed upfront?
Why are paid reviews (including testimonials and endorsements) prohibited? Licensees are allowed to pay an authorised person to publish advertisements for the licensable healthcare service. Aren’t paid reviews similar in nature to other forms of advertisements?
What types of reviews (including testimonials and endorsements) are allowed?
Are licensees allowed to post pictures of or reviews by celebrities or social media influencers, who are their patients, on their website or social media accounts?
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